AppFolio Property Manager is built for property management firms with rental portfolios and a 50-unit minimum. If you're a self-managed HOA or a small management company looking for an AppFolio alternative, HOA By Owners is built for you — no minimum, free for up to 25 units, $5/user/month after.
AppFolio's headline price doesn't include the setup, training, migration, payment-processing, and support add-ons that appear on most HOA invoices. The realistic year-one comparison for an HOA of 51-100 units:
| Cost item | AppFolio | HOA By Owners |
|---|---|---|
| Base subscription | ~$6,300/yr ($525/mo) | $6,000/yr ($5/user/mo) |
| Minimum-unit requirement | ~50-unit minimum | None — free under 25 units |
| Setup, training, migration | ~$3,700 one-time | $0 |
| Payment processing add-on | $60-$120/mo | Included |
| Priority support | $100-$150/mo | Included 24/7 |
| Electronic voting (legally acceptable) | 3rd-party, $30+/mo | Built-in |
| Year-one total | ~$13,000 | $6,000 — save $7,000 |
Estimates based on AppFolio's published pricing tiers and customer-reported add-on costs for an HOA of 51-100 units.
Yes. For a 51-100 unit HOA, HOA By Owners is roughly $6,000/year all-in. AppFolio's first-year cost is around $13,000 once setup, training, migration, payment-processing, and support add-ons are included. Self-managed HOAs under 25 units pay $0.
Yes. For property managers whose portfolios are HOAs (not rentals), HOA By Owners replaces AppFolio entirely. Multi-HOA dashboards, role-based access, per-community accounting, and consolidated reporting are included.
Yes — and it's included with no per-transaction add-on. ACH, debit, and credit card payments, autopay, late fees, invoice reminders, and a lockbox option for paper checks are built-in.
HOA By Owners includes the HOA-relevant accounting features most boards need: dues invoicing, late fees, vendor bills, bank reconciliation, budget reporting, financial statements, and audit trails. Communities that also manage rentals may keep AppFolio for the rental side and use HOA By Owners only for the HOA portion.
Yes. New HOAs and self-managed boards routinely choose HOA By Owners as their first software because the platform is free up to 25 units, requires no setup fee, and includes all features. There's no risk of outgrowing it — the same platform scales to 5,000+ unit master-planned communities.
Free guided migration. No setup fees. No 50-unit minimum. Month-to-month.